“What Makes It Great?” is a unique series of performances created and hosted by musicologist Rob Kapilow at Kaufman Music Center. To promote these one-night-only events, I edited original footage from interviews with Kapilow into short, social media-friendly videos with the goals of conveying the essence of each performance succinctly and to entice ticket buyers.

 

Both videos were posted to Facebook, and I created a paid ad around one of them that earned video views at $.03 per view.