To promote the 2016 Kaufman Music Center Gala, which raises money for Special Music School, our marketing team created a video featuring two adorable third graders. I was responsible for editing the video and for running the paid social media campaign on Facebook. With a small budget, the video reached thousands at a cost per video view of $0.02 and helped raise awareness of the different ways to support the fundraiser. The development department reported that they could even attribute some gifts directly to people who had responded positively to the video, which was also sent out via email blast to parents and potential donors.