Linda Leseman is a digital marketing and communications consultant living in Houston, TX. She works with non-profits, independent business owners, and cause-based companies. Her goal is to offer affordable, honest, online marketing solutions. Having worked since 2010 in the digital space across industries––for-profit and non-profit, in-house and agency––she knows that marketing doesn’t have to be expensive to be effective; it just needs to be efficient.

If you’re still reading this, maybe you’re someone who likes a longer backstory. Ok. I grew up in Houston, went to the University of Texas at Austin (B.A., Theatre and Dance), came back to Houston, moved to New York for graduate school (M.A., New York University, Journalism), stayed in New York for nine years, and moved back to Houston in the summer of 2017.

 

Along the way, I spent eight years as a freelance music and performing arts journalist. (That work can be found here.) I wrote for The Village Voice, LA Weekly, the Houston Press, and other outlets. Consequently, some people know me only as a journalist.

 

A moonlighting journalist has to pay bills. So, meanwhile, I acquired a suite of “day job” skills that fall under the digital marketing canopy. (If you want to see my work history, check out my LinkedIn.) When I left journalism at the end of 2015, digital marketing for a cause became my focus.

 

Cause, defined: To me, this means work that’s about more than making a profit. It’s work that contributes to social good in some way or that makes the world a better place. I enjoy using my know-how to promote the arts, education, non-profit orgs, creative businesses, and social enterprises.

 

In order to bolster my knowledge of the cause-driven sector, I completed the Leadership Institute for Nonprofit Executives certificate program at Rice University in 2018.

 

What else…? I’ve played the piano in bands, written some plays, committed to veganism, always loved to exercise, and become a devoted cat servant. My cat requires me to read a book most evenings so she can sit on me.

Photo by John Curry