Linda Leseman is a digital marketing and communications consultant living in Houston, TX. She works with non-profits, independent business owners, and cause-based companies. Her goal is to offer affordable, honest, online marketing solutions. Having worked since 2010 in the digital space across industries––for-profit and non-profit, in-house and agency––she knows that marketing doesn’t have to be expensive to be effective; it just needs to be efficient.

If you’re still reading this, maybe you’re someone who likes a longer backstory. Ok. The long version is that I’m one of those people whose biographies could start with the bumper sticker about not being born in Texas but getting here as fast as I could––not that I had much say in the matter as an infant. I grew up in Houston, went to the University of Texas at Austin (B.A., Theatre and Dance), came back to Houston, moved to New York for grad school (M.A., New York University, Journalism), stayed in New York for nine years, and moved back to Houston in the summer of 2017.

 

Along the way, I spent eight years as a freelance music and performing arts journalist. (That work can be found here.) I wrote for The Village Voice, LA Weekly, the Houston Press, and other outlets. Consequently, some people know me only as a journalist.

 

A moonlighting journalist has to pay bills. Contrary to popular misconception, you do not get paid by the word. So, meanwhile, I acquired a suite of “day job” skills that fall under the digital marketing canopy. (If you want to see my work history, check out my LinkedIn.) When I left journalism at the end of 2015, doing digital marketing for a cause became my focus.

 

Cause, defined: To me, this means work that’s about more than making a profit. It’s work that contributes to social good in some way or that makes the world a better, gentler place. I love using my know-how to promote the arts, non-profit orgs, or positive independent businesses who donate portions of revenue to charitable entities.

 

In order to bolster my knowledge of the cause-driven sector, I completed the Leadership Institute for Nonprofit Executives certificate program at Rice University in 2018.

 

What else…? I’ve played the piano in bands, dabbled in playwriting, become a devoted cat servant, developed Crohn’s disease, and renewed my commitment to (mostly) veganism and (total) fitness fanaticism. I’m an INFP, which, for those Meyers-Briggs enthusiasts among the readers, concisely explains all of the above in four succinct letters.

Photo by John Curry