Linda Leseman is a creative professional living in Houston, TX. She does digital marketing for clients in the arts, design, and non-profit industries. Her goal is to offer affordable, honest, online marketing solutions to clients with a cause. Having worked since 2010 in the digital space across industries––for-profit and non-profit, in-house and agency––she knows that marketing doesn’t have to be expensive to be effective; it just needs to be efficient.

If you’re still reading this, maybe you’re someone who likes a longer backstory. Ok. The long version is that I’m one of those people whose biographies could start with the bumper sticker about not being born in Texas but getting here as fast as I could––through no fault of my own. I grew up in Houston, went to the University of Texas at Austin (B.A., Theatre and Dance), came back to Houston, moved to New York for grad school (M.A., New York University, Journalism), stayed in New York for nine years, and moved back to Houston in the summer of 2017.


Along the way, I spent eight years as a freelance music and performing arts journalist. (That work can be found here.) I wrote for The Village Voice, LA Weekly, the Houston Press, and other outlets. Consequently, some people know me only as a journalist.


A journalist has to pay bills, so, meanwhile, I acquired a suite of other skills that fall under the digital marketing umbrella and applied them in various day job capacities. (If you want to see my work history, check out my LinkedIn.) When I left journalism at the end of 2015, doing digital marketing for a cause became my focus.


Cause, defined: To me, this means work that’s about more than making a profit. It’s work that contributes to social good in some way or that makes the world a better, gentler place. I love using my know-how to promote the arts, non-profit orgs, or positive independent businesses who donate portions of revenue to charitable entities.


What else…? I’ve played the piano in bands, dabbled in playwriting, become a devoted cat servant, developed Crohn’s disease, and renewed my commitment to (mostly) vegetarianism and (total) fitness fanaticism. I’m an INFP, which, for those Meyers-Briggs enthusiasts among the readers, concisely explains all of the above in four succinct letters.

Photo by John Curry